3 Social Media Marketing Predictions for 2020

Social media marketing is forecasted to grow rapidly, estimated to more than double in market size from 2018 to the year 2023.
Most markets do NOT double in size within five years. This growth rate is a strong indication that social media marketing is not going anywhere.
However, it is going to morph with the times. If you are a small to medium-sized business, you need to know about any social media marketing predictions, so that you can keep ahead of the already complex social media marketing game.
Therefore, to keep your social media marketing methods effective into 2020—read on and find out how social media marketing is predicted to change.

1. Organic Video Content Goes Big

Advertising prices are rising across platforms like Facebook and LinkedIn. Thanks to this, it is likely that many marketers will utilize the production of video content for the promotion of their brands.
According to statistics, video content is the content type with the highest level of engagement. 83% of marketers believe it is growing in importance, and 53% of consumers engaging with a brand after watching video content from them.
What’s more, video content offers the ultimate ‘pause scroll’ advantage. Thanks to its engaging format, consumers are likely to stop scrolling when a video starts playing within their feed. Provided that it is attention-drawing from start.
This poses large potential gains on social media, where everyone is vying for the users’ time and attention.

2. Businesses Will Take Advantage of Stories

Social media stories and live video have exploded in popularity. Fed up with staged and stilted content from influencers and brands alike, users are looking increasingly for content that is real, raw, and unfiltered.
While many businesses have held back from posting stories, for fear that it will be unprofessional, 2020 is likely to be the year when businesses access the full potential of stories and give their audience more behind-the-scenes and authentic content.
Incidentally, Joseph Kenney, the president of 316 Strategy Group, often refers to the brilliance of Snap Spectacles which were launched in September of 2016. Spectacles are high-tech sunglasses which carry a tiny camera with a 115-degree field of vision plus a microphone and can be used to create authentic stories and live video via the Snapcat app. Although still in use, they didn’t catch on. Kenney says innovations like these foretell that the future will hold more live video and stories, not only from consumers but from brands as well. Kenney encourages businesses of all sizes to give consumers a behind the scenes look into your brand or business. It’s one of the easiest and most often overlooked ways of building trust with the consumer.

3. Social Media Predictions That Quality Content Will Become Even More Key

With consumers increasingly tiring of typical marketing content and overtly self-promotional advertising—the stage is set to see social media marketing relying more and more on quality content.
Quality content has always been king. However, with increasing competition on platforms, 2020 is likely to see an even more heightened need for social media marketing content that engages users and which speaks to their tastes, interests, and needs.

Are You Ready for 2020?

Do you feel ready for 2020? The advice from these social media marketing predictions will go a long way to preparing you for the new year in social media marketing and what it will bring.
If you are in need of professional social media marketing services to keep up with this ever-evolving (and crucial) form of marketing—you can call on us.
We are avid followers of changes in social media. Our president, Joseph Kenney, has spoken on social media across the country, throwing to light developments in the space and what is to come.
We are the proud leader for social media in the Omaha, Des Moines, and Nashville markets. So, do your marketing strategy a favor, and browse our services today.

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How to Write an eBook Fast for Beginners

If you want to create an E-book fast, or to consistently create content, one of the most important things to do every day is to create some kind of content. If you want to be a professional writer, you have to treat writing as your job. This applies to writing an E-book or having a popular blog or online business.

It does not matter if you are writing a book, publishing online, writing a Blog, or setting up some type of coaching or subscription website. You need to produce steady material for your readers. If you don't produce this fresh content, they will go elsewhere. By the same reasoning, what you are writing needs to be good and have value. A key point to keep in mind is that you are trying to solve a reader's problem. If you can offer a solution to a reader the reader will continue to come back because they know they will get value from your writing.

The content you produce daily does not always have to be a very long piece of writing or work. It could be a video or audio recording you produce that is short.. Working on content daily doesn't mean you have to immediately rush to publication. In fact, I would suggest that you do not rush to publication but rather produce content every day that can be edited and reworked as needed. In this way you can work on short pieces that have the same subject or the same theme, and then cut them together into a much longer piece for an article or a book.

If you don't have time to write a big piece, or you're not feeling like it, you can always write an outline or notes that can be turned into something later. The key here is that you're producing something everyday and getting into the habit of doing it.

Producing quality work is the first step in becoming a professional writer or blogger. If you can learn the techniques and skills required you can be successful. Readers and consumers are starved for good content. They want solutions to problems. If you can provide them solutions on a regular basis, they will be happy. In fact, they will pay for the solutions. Of course, you're content may not always be something you want to sell, s but rather a way to get your name or message out. Another benefit to producing content daily is that the more you produce content of one form or another, the better you are at producing quality content.

It is not uncommon for someone who writes professionally to produce 5000 - 10000 good words of content a day. It may seem like a lot when you were starting out, but there are many techniques a writer can use to increase their productivity. If you are serious about writing then you have to come up with an approach that works for you.

One approach I have found useful is to write a good title for the content you want to produce, Take some time with this step and make sure the title is specific and conveys what the content is really about. For instance, a good title for a piece of content might be, "Creating Content Everyday" or "How to Increase Writing Productivity Ten-Fold", while a title like "Writing More" or "Content Production" does not capture the key idea of daily production of content. Getting the title of a piece of content right is a key part of the content itself. The title should inform the writing process and enhance the writing itself. A poor title leaves the reader guessing what the content is about.

Once you have a good title--and you may end up modifying the title as you go along--you can mindmap or brainstorm some key points you want to get into your content. Depending on how much time you have to devote to your content production session, your pre-work on mindmapping or brainstorming may only take a few minutes or could be a session in and of itself.

One key point to consider is how well you know the topic you will be writing about. If you know the topic well, if it is something you have written about before, or are a true expert in, your planning session and outline may be bare bones and brief. Also, what kind of content you are producing is a driver in how thorough your preparation will need to be. For instance, you may do less preparation for a 300 word blog post, than you will do for a video-course or book you are working on. Finally, the more familiar you are with producing this particular type of content, the faster it will be. When you learn something new, you are always slower than when you have become an expert and have gone through the creation process numerous times.

To produce an E-book fast, you need a good title that clearly gives you and your reader a roadmap of what you are delivering. Then, make a solid outline that includes all the main points you are trying to get across. Under each main point, place yourself in your reader's position and think of all the possible questions they might have about the topic. Then, systematically do some research and make notes on the answers to these questions. Finally, sit down with your outline and write a rough draft from start to finish.

Take a good break and then go back with fresh eyes and edit your work. Remember, most readers want a solution to a problem. A good E-book does not have to be lengthy or repetitive, it just needs to get the reader the information they are looking for.

If you would more information on creating content for e-books, blogs, courses, and online content, check here: https://sites.google.com/view/colewriting/content-creation

Article Source: http://EzineArticles.com/10179385

Writing a book and becoming a Best-Selling published author is not hard - when you know how to do it or you learn from New York Times Best-Selling Author herself.

Join us on the webinar, and Peggy will show you how you can write a book (even if you can’t write a letter to save your life) … and how to build a very successful business from it.

Top 10 Traffic Strategies For New Bloggers

Nowadays competition is stiff in almost any niche! If you're a new blogger you really can't expect to become world famous quickly or just because you blog regularly.

As a new blogger you need to know that people are not watching everything you do. Some people don't even care and most aren't aware of you or your business.

This is why so many new bloggers are struggling with traffic. Don't live in a bubble, take action and change your situation.

A good way to start is to build traffic the right way. Follow these 10 Traffic Strategies and start driving traffic to your site today!

Traffic Strategy #1 Distribute Viral eBooks for New Bloggers

New Bloggers creating an eBook that you write and produce once can drive traffic to your site for a very long time. How you ask? By putting your name, website address and email or phone number on each page.

Pick a topic that your readers would happily pay for. Then write the eBook and then give it away for FREE! Yes, I said FREE! Have the topic relate to what you are doing, what your website is about. Tell people who get your eBook to share it with their friends, share it with everyone they know.

Remember all of your contact information is listed on each page of your eBook. This will bring traffic to your website. People will want to see what else you have to share with them. They will come to your site because they received this great eBook from you for FREE!

Traffic Strategy #2 Self Promotion for New Bloggers

There are so many little things that new bloggers can do to help promote you that many can be overlooked. Everything you can do to promote you, you can also use to promote your website which is better.

Keep in mind you may not be able to drive large amounts of traffic with these methods, you just never know what will happen with those handful of visitors.

Add a link to your website in your email, share links to your posts and of course your business cards are just a few ways to self-promote you and your website.

Traffic Strategy #3 Quality Content for New Bloggers

Now as a new blogger you may think that quality content has nothing to do with getting traffic to your website. The impact of quality content can be very substantial.

Visitors come to your website to find out what you have to offer and read your information. If they like what you have, what they read, the will subscribe to your RSS feed, sign up for your newsletter and of course tell their friends about your great website/blog.

Remember content is king! Blogs are a fantastic tool for creating quality content on a regular basis. Each time your add a post you increase your blog content which is turns is creating a smorgasbord of relevant content that Google and other search engines really love!

Traffic Strategy #4 Article Marketing for New Bloggers

As a new blogger you may think why do I need to write article? I've been told article marketing no longer works! There are far too many articles out there, what could I possibly have to say that hasn't already been said before?

I personally use article marketing to drive traffic to my website, to increase the visitors to my website/blog. Some of them (the visitors) will turn into customers/clients. The time spent writing and promoting the articles is time well spent.

New Bloggers article marketing will continue to work as long as people need information. Think...how you can as a new blogger fit in by contributing that information...into articles.

Article marketing is one of my favorite traffic strategies which does not take months to see results. You can start to generate traffic within days. Write articles that are targeted to your market, your niche. Submit your articles to the top 5 to 10 article sites including your name and website url.

Traffic Strategy #5 Social Networking for New Bloggers

Social Networking sites are popping up everywhere. You can join groups of like-minded people that are bloggers or entrepreneurs.

As new bloggers don't let all the social networking sites overwhelm you! A few of the top sites to join are Facebook, Twitter, LinkedIn and YouTube. Start with these first and then add more later when you get comfortable.

As a new blogger it is important to remember is start with your profile, invite your friends and start connecting with likeminded people.

You have a website/blog it is important to not only create a personal Facebook page; you also need a Fan Page for your business. Facebook Fan Pages are really starting to take off as a method of traffic generation for your website/blog.

Keep in mind start with a couple social networking sites...get to know them, how they work etc. Get really good with those networks before joining more. Quality time is more important than quantity. As new bloggers joining a ton of social networks and not participating will not generate traffic. You will feel overwhelmed and just give up.

Social Networking only works if you participate regularly...Relationshipping with people. This is a relationship building business.

Traffic Strategy #6 SEO and Keywords for New Bloggers

What you write whether articles or content for our website/blog you need to use relevant keywords. A keyword density of 3-8% is a good target for getting higher page rankings in Google and other search engines.

Research your keywords to find the most popular words used in the search engines for you target market, your niche. Use tags and keywords in your posts will help you move up in the search engines.

All photos and also add an alt tag using your keywords helps in the search engines.

As you write your posts you want to optimize your pages for both your human readers as well as search engines. Some say that if you make it work and rank for your keywords that your website/blog will be a search engine magnet.

You can write naturally and the search engines will notice if you know which keywords to target. Search engines do need time to work so don't expect instant results.

Traffic Strategy #7 Social Bookmarking for New Bloggers

Being a new blogger you may be wondering what is Social Bookmarking?

How do I use Social Bookmarking?

What do I Social Bookmark?

With Social Bookmarking you submit your posts to the top social bookmarking sites. This allows others who are members of those sites to visit your website/blog. Taking this time to submit your posts to social bookmarking is a simple way to quickly boost traffic to your website/blog.

Social Bookmarking is all about people sharing their posts or posts that interest them at your website/blog. In other words your visitors if they like your posts they can also bookmark your posts...they can share with others through social bookmarking.

Put a plugin on your website/blog to the top social bookmarking sites, this will help your visitors to bookmark your posts or pages quickly and easily.

WordPress has several different social bookmarking plugins to use...one favorite is Sexy Bookmarks. Sexy Bookmarks has several of the top site to pick from. Add this plugin to your posts and pages and make it easy for your visitor to bookmark your website/blog.

Traffic Strategy #8 Document Sharing for New Bloggers

New Bloggers every document, article, post that you write is by my definition a marketing document. These documents present an image of your business, your website/blog.

It's important to reuse your articles and posts...turn them into PDF's and upload them to the top 10 to 15 document sharing sites. Why you may ask?

The reason is the top document sharing sites have thousands of people visiting daily, looking and reading and finding your articles and will in turn visit your website/blog for more information.

Each article needs to have your contact information, your name, your website/blog url. Set up your profile at each of the document sharing site with your website/blog url as well.

What you are doing is creating backlinks to your website/blog and generating traffic.

Sharing information is what they internet is all about. Document sharing sites are a boom and a great way to generate FREE traffic to your website/blog. Be creative add pictures, increase the font size of your header and add color to your articles before you turn them into PDF's.

Traffic Strategy #9 Video Marketing for New Bloggers

Listen up new bloggers Google and other search engines love videos! Video on your website is becoming more and more an effective method to help continue to grow your business, your online presence.

Here's some trivia. A school of business stated a well-produced video increases information retention by 50% and it also speeds up buying decisions by 72% over a printed brochure.

Video marketing is quickly becoming the medium for branding and online communications. This is an important traffic strategy that you need to incorporate into your business put on your website/blog.

The most popular video marketing websites is YouTube which is owned by Google! See why Google loves videos?

Produce your quality videos; upload to YouTube plus at least 10 to 15 other top video marketing sharing sites and of course your website/blog. Always making sure your website/blog url is listed in your video. You want to send people back to your website/blog. This is also creating quality backlinks to your website/blog and this is generating free traffic.

Traffic Strategy #10 Syndicate Your Blog for New Bloggers

Setting up an RSS feed and putting a button on your website/blog makes it easy for you visitors to read your blog each time you publish new content.

As a new blogger it's important to give your visitors ways to know you've added new content. You don't want to rely on people's memory, to remember where your website/blog is located. To remember to come back now to your website/blog; then to visit and see if you have add new content or not, everyone is busy so give them a way to remember!

For new bloggers and all bloggers who are growing a business online, making money by selling products or services, visitors are important and returning visitor the lifeline of your business.

Setting up an RSS feed for you website/blog is very quick and easy and another avenue for generating FREE traffic to you website/blog.

Conclusion to Traffic Strategies for New Bloggers

I want you as new bloggers to know that there are several more ways to promote your website/blog, to generate more traffic than what was mentioned in this article. It is just a matter of creativity and diligence.

Some traffic strategy methods work better than others. Some traffic strategies sources will send and generate more traffic for you website/blog.

Remember all traffic strategies take time don't expect overnight riches or millions of visitors. Consistency is important, don't just do each of these traffic strategies once or partially and expect tons of traffic. You will see traffic and it will continue to increase as long as you continue to follow the traffic strategies you put into place.

Regular traffic to your website/blog will continue and will increase if you as new bloggers continue adding new quality content to your website/blog and if you consistently continue these and other traffic strategies. I know I said that before but it is worth repeating.

Barb Sibbing is a Internet Strategy and Social Media Coach, offering proven techniques and strategies to help grow a successful business. Let's work together to create your social media business system and get you online by design. Barb will build the foundation of social media tools that are a fit for you, empowering you to focus on building the relationships that are the essence of your success. Sign up for Barb's newsletter and Grab Your FREE WordPress Video Series and 36 page E-Book...How To Set Up Your WordPress Blog... Delivered FREE to Your Inbox Right Now... at Barb Sibbing How might I add value to your journey today? Building Your Online Business System!

Article Source: http://EzineArticles.com/5553381