7 Tips on How to Grow Your Email Marketing Database

Email marketing is hugely beneficial for your business because it helps build relationships with current and future customers, attracts more leads, and gives you a platform to speak directly to them.

Potential customers like email marketing because it lets you interact with them on their own time. Your email marketing is right in their inbox waiting for them when they want to view it.

You also have so many different options when it comes to creating email campaigns to send to your email list. But how can you build and grow your email marketing database?

Keep reading for our seven tips on how to grow your email list to reach even more people!

1. Facebook Ads

A good way to get more emails for your database is to spend a little money and post an ad on Facebook. This isn’t as simple as asking for emails through an ad so you’re going to have to put in a little bit of thought on how to persuade people to give you their email address.

The best way to do this is to offer people something useful in exchange for them giving you their email address. Facebook also has many different ways for you to optimize your ads so your target audience will see it.

Give your ad about 48 hours to run before you study the results. The results will show you how many people clicked and gave you their email address. This way you can see what works for Facebook ads and what doesn’t work.

Check out more blogs:

From Facebook Ads Beginner to EXPERT in One Video!

The Benefits of Advertising On Facebook

2. Offer a Discount Code

Most people will give you their email address if you offer them some sort of discount code for your products. This discount could be anywhere between 10% and 20% off; the sweeter the deal the more likely someone will submit their email address.

The best way to go about this is to have a popup when new customers look at your website. Make sure you let them know that they will be getting a discount as long as they enter their email address. This is an awesome way to add more emails to your database and make a sale because it gives potential customers an incentive.

3. Gated Content

Gated content is content that is on your website but cannot be accessed until the visitor provides their email address. This method is simple and will easily get you more emails to add to your list.

To pull this off successfully you need to generate good content on your website and then promote it with an ad or on other forms of social media. That way potential customers will click and be directed to a page where they must enter their email address before they can see the content.

Promoting your gated content will look organic and natural on social media accounts such as Facebook or Twitter. By promoting it through social media it won’t seem like an ad. More people may be willing to view your content since it is as easy as entering an email address.

4. Host a Giveaway

Hosting a giveaway is a great way to get people to do exactly what you want. Make sure that you are giving away something relevant to your brand that people will actually want to win. If you’re a company that sells products or services, then giving one of those away is a super cost-effective prize.

When hosting a giveaway you need to set up rules such as submitting an email address to enter. You don’t want there to be too many things for a potential client to do because then they may not enter at all. Asking for an email address and a follow to be entered into a giveaway is an awesome way to get more followers and build your email list.

5. Invest in Internet Leads

Another great way to get more email addresses for your niche audience is to look for ways that you can invest in them. Sales data pro is an awesome company that can get you thousands of leads as long as you can pay for them.

Investing in leads is a great way to get more people on your email list as well as generate more clients buying your products. There are tons of different plans so you can start small and work your way up. You’ll be purchasing more leads as time goes on because you will see how effective it is.

6. Use a Call to Action on Each Post

Having a blogging component to your company’s website is a great way to generate more traffic organically and you need to use it to your advantage. A call to action is a sentence usually at the end or in the middle of the post that gets your reader to do something.

Your call to action needs to be something that potential clients can get in exchange for their email address. Your call to action could be about subscribing to your blog so posts regularly go to their inbox. Or you could give them some form of media that they can download in exchange for their email address.

7. Ask People

A great way to grow your email database is to just ask people to sign up. Let people know that you regularly send out news and deals through emails. If they always want to know what’s going on with your company, then they should provide their email address.

Asking people to join your email list is the most organic way to build your database. Make sure to be straight forward with potential clients. Let them know if you send weekly or daily emails so they know what they’re signing up for.

Grow Your Email Marketing Database

When it comes to figuring out the best way to grow your email marketing database you will need to research and see what influences your target audience. You can try a few of these methods and see what works best. Article source

How to Get More Email Subscribers (17 Lead Magnet Ideas)

How to Use Lead Magnets for Attracting More Email Subscribers

Lead magnets let you build your email marketing list more quickly and with more targeted prospects. Learn what lead magnets are and how to use them in your small business.

Image source: Depositphotos.com

Email marketing has been around for many years, and it is one of the most cost-effective lead building and lead nurturing techniques available. But getting people to sign up for an email list can be difficult. Depending on whose statistics you read, average email list signup rates hover around 2 percent and many businesses have even lower rates. One way to boost those opt-in rates (and improve the results of your email marketing) is to use a lead magnet.

What is a lead magnet?

A lead magnet is something of additional value you provide every new subscriber in exchange for them providing you their email address on your opt-in form. Typically, it’s a discount or unique content that can be useful for your audience. Marketers often call lead magnets ethical bribes and they are proven to significantly boost signup conversion rates for any website.

In this article, we’ll show you the nuts and bolts of creating lead magnets and using them to build an email list. We’ll also provide a few incentive ideas that should help you get started.

How to Implement Lead Magnets: a Quick Step-By-Step Guide

If you are skeptical about the ROI of lead magnets, here are two facts that will convince you.

First, lead magnets convert website visitors into subscribers more effectively than generic “Subscribe to updates” calls-to-action, and you’ll find enough evidence of that online. Take the famous case study shared by an SEO expert Brian Dean who was able to increase subscription rates from .54%. to 4.82% using a lead magnet.

Second, implementing this tactic consumes less time than it may seem at first. Even if you decide that content is the only value you can offer in exchange for a subscription, it doesn’t mean you have to produce it from scratch. There are several formats we’ll talk about in this post allowing you to create a decent lead magnet in less than a few hours.

For you to get a better picture of potential time investment, we’ve broken down the entire process into specific steps.

1. Choose an incentive for your audience

For e-commerce websites, discounts, free shipping, and special deals might be the first, the most obvious, and the most effective idea. But what should you offer if you have a completely different business model not related to selling physical items?

Think from the perspective of your customer persona. As a business owner, you must have a good understanding of your audience’s pain points and the solutions they are looking for. When starting, you can use several sources of inspiration: comments on your blog, queries your support team receives, user feedback, niche forums. If you’re still hesitating, a short website survey might provide valuable insights and be a great help. For example, many bloggers use the simple “What is your biggest business struggle right now?” to gather ideas for future blog posts and lead magnets.

GetSiteControl is an easy-to-use set of smart widgets for website optimization. Surveys, lead forms, contact forms, live chats, popups, social media buttons -- all in one place!
 

 

2. Decide what the right format for your lead magnet is

Although eBooks used to be the most popular type of lead magnet, today people tend to be more incentivized by shorter forms of content. You can blame the infamous attention span or the volume of content available on the Internet, but chances are, a piece of information that can be consumed fast and applied instantly will be more popular than a multipage report.

And this is good news because you don’t have to allocate too much time and effort to lead magnet creation. Once you decide on the problem you’ll be helping your subscribers to solve, consider such formats as a checklist, a cheat sheet, a toolkit, a video tutorial. Given that you probably have all the required knowledge and experience to prepare it, creating a lead magnet should not take you longer than a couple of hours. Bryan Harris, the founder of Videofruit, even suggests creating lead magnets on the basis of your popular blog posts as a time-saving technique.

Depending on your business, other options may include access to a webinar, a series of video lessons, a free email course, a short consultation, and more.

3. Offer it proactively on your email subscription forms

Popups and slide-ins are the best way to promote a lead magnet and get new subscribers. They provide enough real estate to create an eye-catching call-to-action, and they are simply proven to be more effective at collecting emails. Even without any special offer, popups tend to drive at least two times more signups than an embedded opt-in form.

If you don’t know how to add a popup opt-in form to your website, there are quite a few apps available on the market. GetSiteControl subscription forms might be a good solution for you to start with. It allows for easily creating classic modals, slide-ins, time-delayed, scroll-based, and exit-intent popups. Plus, with the $19/month price tag, it’s also quite affordable even for small business owners.

All you need to do is include the offer of a lead magnet on the most visited (and ideally the most relevant to the content of your lead magnet) website pages and set up the conditions under which a popup will appear.

4. Think through the delivery process

The most common way to deliver a lead magnet is through an email that follows a subscription confirmation message sent to every new subscriber.

Using your email marketing software, you can set up an automated email that will include a coupon code or a link leading to the promised piece of content. The latter can be a link to a PDF stored in your Dropbox and available for download – no reason to overthink this part.

Another way to deliver a lead magnet is through the subscription form itself. Once someone fills it out, right on the popup, you can display a “Thank you for subscribing” message along with the link for downloading the content.

7 Lead Magnet Examples From Various Business Niches

Now that you have the idea of what it takes to create a lead magnet in practice, let’s look at real-life examples: lead magnets that help different businesses collect email subscribers and don’t require creating new long-form content from scratch.

1. Discounted or free shipping. Naturally, these are the most obvious and probably the most popular options for e-commerce stores willing to build an email list. You can offer coupons a couple of seconds after a visitor lands on a webpage or right before they leave it – using the exit-intent technology. Both moments are when the visitors’ attention is at its peak.
2. Guide. Guides can be created based on the queries from your audience or your best-performing blog posts. Ideally, you want a guide to be relevant to the page it is offered on. For instance, in exchange for a subscription, Business Know-How offers a free guide with 33 ways to build an email list. It’s promoted on the pages relevant to the topic of email marketing and you get the link to download it via email once you confirm your subscription.
3. Toolkit. A “toolkit” is an umbrella term used for curated lists of helpful resources: tools, formulas, templates, and insights. For example, Semrush, a well-known SEO platform offers a toolkit for creating a successful PPC campaign. What makes their lead magnet offer truly tempting is a brief summary of what exactly is included to the toolkit and how long approximately it will take you to implement the tips shared there.
4. Cheat sheet. A cheat sheet is just a concise set of notes for quick reference conveniently summarizing lengthy and often technical pieces of content. People love cheat sheets because they are time savers and typically provide complex information in a digestible format. You’re likely to see them on IT-related blogs offering cheat sheets for using specific technology.
5. Checklist. This is another great opportunity to repurpose some of your popular blog posts into a lead generation incentive. WPBuffs, a WordPress Website Support and Maintenance Company, offers 2 checklists to achieve high page loading times and make sure your WP website is secure as their lead magnet. When you download them, each one is literally a 4-page PDF with 12 checkboxes you can even conveniently print out if you want.
6. Templates and spreadsheets. If your audience includes beginners at any niche, templates can be a winning format of a lead magnet for you. We’ve seen these incentives offered by bloggers teaching social media, photography and videography, realtors, web designers, and even healthy lifestyle magazines.
7. Webinar access. If you’re planning to run a webinar on the topic you have unique expertise in, that could be a strong incentive for people to subscribe. Announce the date and time of the event and ask your website visitors to subscribe if they want to receive the access link. Jon Morrow, the founder of Smart Blogger successfully uses this technique to share his knowledge and attract new email subscribers.

Bottom line

As of now, email shows the highest ROI of all marketing channels. Therefore, even a 1% increase of your subscriber base will bring significant value for your business, and using lead magnets is one way to achieve that level of growth fast.

Our advice? If you’ve never tried using incentives to increase signups before, don’t go for perfection. For starters, pick a lead magnet you can create over a weekend, place it on the subscription popup, and A/B test the copy. Then optimize your offer until you see the desired conversions rates. Good luck! Article Source