Showing posts with label Email marketing. Show all posts
Showing posts with label Email marketing. Show all posts
Wednesday, December 18, 2019
Thursday, December 12, 2019
Wednesday, December 11, 2019
Email Marketing Best Practices
Putting these email marketing best practices to use in your business will help your email campaigns produce more sales and customers.
Image source: iStock.com
Experts predict that there will be 4.2 billion email users by 2022. Hence, business owners who don’t take advantage of email marketing are missing out on a valuable opportunity to grow their organizations. Email marketing is the practice of using email to promote your products. However, email also enables you to keep in touch with current and prospective customers, provide brand information, and highlight sales and specials. Widely regarded as one of the most effective digital marketing strategies, email marketing has a 4000 percent ROI in the right hands.
So, how do you ensure your marketing emails achieve optimal results? The key to success is to follow these email marketing best practices:
Get Permission to Email
Don’t waste time sending promotional messages to customers who aren’t interested in your company.Sending unwanted messages is one of the biggest email marketing mistakes you can make. Before marketing your services to clients, it’s best to make sure they want to hear from you. Current estimates reveal that spam accounts for 45 percent of all emails sent, and marketers need to take steps to ensure they aren’t contributing to the problem. For best results, only send email correspondence to subscribers who have opted in to receive your emails and refrain from using paid marketing lists. Every few months, you should remove inactive contacts who haven’t clicked on your links or purchased your goods; keeping these subscribers around impacts engagement metrics and can lead to spam complaints. Additionally, companies should ensure all their emails have an easy-to-spot Unsubscribe link at the bottom. That way, customers who would rather not receive your messages can quickly opt out.
Offer Incentives
If you want to succeed in the email marketing game, you need to increase the size of your subscriber list. Achieve this goal by giving people good reasons to sign up for your content. For example, you could offer a free shipping promo or 10 percent off discount to customers who sign up for your newsletter. Additionally, you can incentivize subscribers by providing them with free content like white papers and ebooks. Just make sure the content you’re offering is desirable enough that subscribers want to stick around and receive more messages in the weeks to come.
Learn How to Build and Grow an Email List Quickly & Efficiently
Getting people to give you their email address so you can stay in touch and market your business to them isn't as easy as it once was. This FREE report contains nearly three dozen strategies for getting new customers and prospects to sign up for your email list. Download it for free when you sign up for the free Business Know-How newsletter.
Be Relevant
If you want to keep your subscribers engaged, you need to provide them with relevant, engaging content on a regular basis. Fortunately, email reporting makes it simple to see what content appeals to your client base. Not only can you see which messages and newsletters have the highest open rates, but you can also determine which content generates the most clicks and conversions.
Be Personal
Get personal to give your subscribers a reason to open your email instead of the one from your competition. It sounds simple, but using the recipient’s name in the subject line can go a long way toward convincing them to open your email. Just make sure you have the correct name and spelling, as you don’t want to risk alienating the customers you’re hoping to impress. Additionally, marketers should ensure that the content of their messages appeals to customers’ unique needs and wants. Consider segmenting your mailing list based on previous purchases or clicks. You can even offer discounts and deals to appeal to specific clients.
Practice What You Promise
One of the top reasons customers unsubscribe from email lists is that their expectations aren’t being met with regard to message frequency or substance. Maybe they’re receiving daily messages when they only wanted to hear from a company once a week. Or perhaps the content is irrelevant, uninteresting, or otherwise lacking in value. Give yourself the best shot at email marketing success by telling customers what to expect in the initial follow-up message. Considered one of the most effective forms of email marketing, welcome messages attract 320 percent more revenue than the content that follows. For best results, send this message immediately after signup and let customers know how often they should expect to hear from you. The idea is to follow through on your promise so clients know they can rely on you.
Go Mobile
With a large number of customers checking their email on smartphones and other devices, companies need to ensure their marketing messages are mobile friendly. Fortunately, many of the mailing services now offer mobile-friendly email marketing templates that businesses can use when creating content. Additionally, marketers should make sure their subject lines are short and to the point. Longer lines get cut off on mobile screens, making them difficult to read and understand. Finally, you should consider limiting the use of images, as these often fail to display properly on mobile devices. Instead, use text to convey a message that’s persuasive and concise.
Utilize Calls-to-Action
You can’t expect your email marketing campaign to generate the desired results if you don’t decide what success means to you. Including a clear call-to-action is the best way to ensure subscribers know what step you want them to take. For example, you may want customers to click through to your website, make a purchase, sign up for a special event, or start a free trial. Be sure your CTA is easy to find, so readers don’t have to hunt for tiny text on their mobile phones. You may even want to include urgent language to prompt customers to action. Rather than asking them to buy a new product, invite them to buy today and earn 20 percent off.
Check Metrics
Companies that want to make the most of their email marketing efforts should pay close attention to metrics. While open and click-through rates are generally regarded as the most useful pieces of information, companies should also look at the number of bounces and unsubscribes they’re receiving. If a large percentage of your client base is opting out, then there’s a good chance you aren’t providing valuable content. Moreover, marketers can gain valuable information from the metrics surrounding website and foot traffic, coupon redemptions, and event signups.Article Source
Editor's note: Not using email marketing yet? Or not happy with your provider? BusinessknowHow.com uses and recommends Constant Contact. Try it free today.
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Sunday, November 17, 2019
5 Winning Ways to Get Useful Customer Feedback With Email Marketing
Email has come a long way in its nearly 50-year history. In its journey from technical marvel to an essential part of daily life, it’s become a critical component of any successful business strategy.
With the sheer volume of emails a person receives, it can be a serious challenge to get useful feedback from your customers. Challenging but not impossible.
In truth, getting useful customer feedback is just a matter of knowing how to approach the problem. Here are 5 tips on how to get meaningful customer feedback.
1. Know Your Goals
If you’re selling a good or service, your goal might be to see if customers are pleased with the product they’re getting or the service you’re rendering. On the other hand, you might be more interested in knowing what features they’d like to see added.
You can also use customer feedback as part of your CRM efforts. If you just asked yourself, “what is CRM?” it’s customer relationship management. Basically, it’s collecting data that allows you to better manage your relationship with your customers and understand your demographic.
Understanding your demographic is always going to result in better results for your business and a happier customer.
2. Ask Goal-Relevant Questions
Now that you understand your goals, you need to ask questions that will yield the answers you want. Making your questions open-ended leaves too much room for interpretation, and therefore might not get you any useful information.
When asking for feedback, you need to lead your customers in the right direction. If you’re following up on a recent purchase, ask questions that produce direct results about that. For example, try asking, “How likely would you be to recommend our product/service to others?”
Keep your goals at the front of your mind when crafting your questions, and you’ll get the feedback you want.
3. Make it Personal
The last thing your customer once is to feel like another anonymous nobody in an email chain. They want to feel valued and acknowledged, which is why your questions need to feel more personal.
In a way, this is an extension of asking goal-relevant questions. Only this time, you’re asking questions specific to the individuals.
Segment your email lists in such a way that people are getting questions that are actually relevant to them and you’ll get better results.
4. Give Them a Break
This one is simple. You don’t want to bombard your customers with constant emails. That’s a surefire way to make sure they never interact with you.
While you definitely want to consistently ask for feedback, it needs to feel natural. If customers feel like they’re being pestered, they’re more likely to either not give feedback or to give negative feedback.
5. Go Mobile
People use their smartphones for just about everything. This includes email.
With more and more people reading email on their phones, you need to make sure you’re optimizing your emails for that format. This means making sure your emails automatically reformat to fit themselves to any screen.
Customers can’t interact if they can’t even read your emails, so don’t skip this step.
Customer Feedback You Can Use
If you follow these tips, you’re sure to get customer feedback that’s actually meaningful. Knowing what your customers need can make or break a business, so don’t underestimate the power of listening.
But email isn’t even half the battle. You need a well-rounded strategy. Read on for invaluable tips on how to succeed.Article source
Saturday, November 16, 2019
7 Tips on How to Grow Your Email Marketing Database
Email marketing is hugely beneficial for your business because it helps build relationships with current and future customers, attracts more leads, and gives you a platform to speak directly to them.
Potential customers like email marketing because it lets you interact with them on their own time. Your email marketing is right in their inbox waiting for them when they want to view it.
You also have so many different options when it comes to creating email campaigns to send to your email list. But how can you build and grow your email marketing database?
Keep reading for our seven tips on how to grow your email list to reach even more people!
1. Facebook Ads
A good way to get more emails for your database is to spend a little money and post an ad on Facebook. This isn’t as simple as asking for emails through an ad so you’re going to have to put in a little bit of thought on how to persuade people to give you their email address.
The best way to do this is to offer people something useful in exchange for them giving you their email address. Facebook also has many different ways for you to optimize your ads so your target audience will see it.
Give your ad about 48 hours to run before you study the results. The results will show you how many people clicked and gave you their email address. This way you can see what works for Facebook ads and what doesn’t work.
Check out more blogs:
2. Offer a Discount Code
Most people will give you their email address if you offer them some sort of discount code for your products. This discount could be anywhere between 10% and 20% off; the sweeter the deal the more likely someone will submit their email address.
The best way to go about this is to have a popup when new customers look at your website. Make sure you let them know that they will be getting a discount as long as they enter their email address. This is an awesome way to add more emails to your database and make a sale because it gives potential customers an incentive.
3. Gated Content
Gated content is content that is on your website but cannot be accessed until the visitor provides their email address. This method is simple and will easily get you more emails to add to your list.
To pull this off successfully you need to generate good content on your website and then promote it with an ad or on other forms of social media. That way potential customers will click and be directed to a page where they must enter their email address before they can see the content.
Promoting your gated content will look organic and natural on social media accounts such as Facebook or Twitter. By promoting it through social media it won’t seem like an ad. More people may be willing to view your content since it is as easy as entering an email address.
4. Host a Giveaway
Hosting a giveaway is a great way to get people to do exactly what you want. Make sure that you are giving away something relevant to your brand that people will actually want to win. If you’re a company that sells products or services, then giving one of those away is a super cost-effective prize.
When hosting a giveaway you need to set up rules such as submitting an email address to enter. You don’t want there to be too many things for a potential client to do because then they may not enter at all. Asking for an email address and a follow to be entered into a giveaway is an awesome way to get more followers and build your email list.
5. Invest in Internet Leads
Another great way to get more email addresses for your niche audience is to look for ways that you can invest in them. Sales data pro is an awesome company that can get you thousands of leads as long as you can pay for them.
Investing in leads is a great way to get more people on your email list as well as generate more clients buying your products. There are tons of different plans so you can start small and work your way up. You’ll be purchasing more leads as time goes on because you will see how effective it is.
6. Use a Call to Action on Each Post
Having a blogging component to your company’s website is a great way to generate more traffic organically and you need to use it to your advantage. A call to action is a sentence usually at the end or in the middle of the post that gets your reader to do something.
Your call to action needs to be something that potential clients can get in exchange for their email address. Your call to action could be about subscribing to your blog so posts regularly go to their inbox. Or you could give them some form of media that they can download in exchange for their email address.
7. Ask People
A great way to grow your email database is to just ask people to sign up. Let people know that you regularly send out news and deals through emails. If they always want to know what’s going on with your company, then they should provide their email address.
Asking people to join your email list is the most organic way to build your database. Make sure to be straight forward with potential clients. Let them know if you send weekly or daily emails so they know what they’re signing up for.
Grow Your Email Marketing Database
When it comes to figuring out the best way to grow your email marketing database you will need to research and see what influences your target audience. You can try a few of these methods and see what works best. Article source
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