SEO Vs. Paid Ads: Taking the Third Option

In the Internet, one of the most popular methods of online marketing is Search Engine Optimization, or SEO. SEO refers to the methods used by a marketer to naturally increase their ranking on Google or Bing's search results.

Organic SEO is achieved through creating web content containing the brand's desired keywords. However, the web content being created must be relevant and of high quality to achieve a higher ranking. Shortcuts that are often illegal in the eyes of the search engine algorithm are looked down on and can lead to banning.

Because SEO takes time to strategize and take effect. This is why another mode of digital marketing has quickly gained traction: Paid advertising.

Paid advertising, also known as pay-per-click advertising, is rather self-explanatory. It means paying for advertising spaces on search result pages. Each click on an ad by a user costs a marketer a certain amount of money. Links are identified with small icons as paid ads on the search results.

It also allows a marketer to have options such as choosing keywords related to the ad and the geographic location where the ads will appear.

Paid ad services, like Google AdWords, allow marketers to have advantages such as:

1. Better visibility. The best paid ads can dominate the top slots of the search results. Despite having low organic ranking, well-made paid ads can still appear on higher positions.

2. Faster exposure. Since organic SEO takes a long time to fully take effect, one can switch to pay-per-click instead. When made right, it can have the ability to reach the top page on the first try.

3. Visuals. Paid Ads allow marketers to display the product they are selling. This can be more attractive to users than a simple link to a page.

However, one should note that paid ads have no effect on the organic ranking of a brand's webpages. It can also be more expensive than organic SEO in the long run.

To avert this, online marketing outsourcers with PPC management services tend to offer SEO company services as well. It allows their clients the option of using one or the other.

The ideal method of online advertising, however, is not just to stick to either organic SEO or to paid SEO, but using both of them. Putting the two of them together in a symbiotic relationship can be beneficial. For example:

1. Paid advertising can be used as a testing ground for keywords before finalizing your SEO strategy. Through this method, you do not have to waste time experimenting

2. Data can be gathered from studying keyword search results from paid ads. These can be used to improve SEO strategies for organic ranking.

3. Keywords that cost too much money in pay-per-click can be shifted to organic SEO use. In this manner, the advertiser can minimize costs and still appear higher in the search results.

4. More users will be aware of your online presence. This is because your ads and webpages will be visible on both organic rankings and paid ad slots.

Search engine optimization and paid advertising are both efficient tools for online marketing. They both also have their advantages and disadvantages.

Through collaborating these two tools, a smart online advertiser can avoid the pitfalls that using only one tool brings.

Article Source: https://EzineArticles.com/expert/Donald_Smithon/2139064

What is CTR (Click Through Rate)?

If you are new to internet marketing you have probably seen the term CTR thrown around quite often. So, What is CTR? Well, CTR rate simply stands for click through rate. Click through rate is the percentage of people who visit your page (or email) and click through to your desired link. So if you send out an email to your list and 500 people viewed it, and 250 clicked through to the product you were promoting your click through rate would be 50%. If you made a post on your blog promoting a product and 100 people visit that page and 38 click on your affiliate link your click through rate would be 38%. CTR is a fairly straight forward term once you learn what it stands for.

Why is CTR important?

Click through rate is important because it gives you a good idea on how well your copy is working. If you have written a good ad, post, or email that really makes the prospect want to learn more then you will have a high click through rate. If your ad isn't getting a very high CTR then it's probably time to go back to the drawing board and try something new (if possible test the two against each other). One thing you need to be careful of is writing something outlandish just to get a high click through rate. If you say something about the product you are promoting just to get people to click through your sales will hurt when they realize you are not delivering on your promise.

What is a Good CTR?

There are many different factors that determine what is a good CTR. The industry you are in and what type of ad you are using are the most important. If you are sending out emails then you should be able to get at least a 50% CTR. If you are running a Google AdWords campaign you want at least a 1% CTR rate for your keywords. If you have Google AdSense on your site or blog you want at least a 10-15% CTR. If you are doing article marketing on Ezinearticles you should try to get at least a 15% CTR on your resource box.

The lesson here is that your skill at writing your ads or promotions is directly related to getting a high CTR. If you want to make more money online this is one skill that is essential to learn.

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Article Source: http://EzineArticles.com/1728303

A Step-By-Step Guide on How to Setup a Google Adwords Campaign

If you haven’t tapped into the marketing magic of Google Adwords, you could be missing out.Article Source

Google Adwords is a powerful tool that allows businesses to reach their target audience online by strategically placing your ad right next to search results.

Google’s partnership with over 1.2 million businesses is one of the most effective marketing tools available to companies today. And, it’s not just businesses that are reaping benefits. This is also how 95% of Google’s annual revenue is currently generated.

Want to know how to set up a Google Adwords campaign for your business?

The process is simple, straightforward, and your campaign can be set up in just minutes. When paired with the advantages it offers, it’s a no-brainer for any company who wants to get ahead in today’s net-frenzied world.

Read on to find out more!

How to Set Up a Google Ads Campaign for Your Business

Your SEO strategy is still one of the top ways to rack up new visitors. But, Google Ads is another marketing must-have for every business.

Google is constantly tweaking their products to improve the user experience and ensure that their products are leading the race in online technology.

Their approach to advertising is just one example of their internet marketing genius at work.

In fact, Adwords is set to transform into Google Ads later this month, as their newest, most improved, advertising platform yet.

Let Google’s Advertising Platform Help Your Business Reach New Heights

Everyone one knows that the chances of a random small business outranking a big-name brand naturally is little to none, right?

Well, Google makes it possible for you to place your company right under the search ribbon. Instantly, your business appears at the top of your potential consumers’ results.

Maybe your small-town retail business will never outrank big sellers like Amazon. But, now, with Google’s advertising mojo, your business can still be the first that customers see.

If you want to make sure that your business gets noticed, check out our step-by-step guide for how to set up a Google Ads campaign.

1. Start Here

The first step to setting up your campaign is to head over to Google’s advertising site and click the “Get Started Now” button.

You’ll need to be logged in, then you can select “Create Your First Campaign”.

And just like that, you’re on your way to creating a high-impact advertising campaign that’s guaranteed to get results.

2. Select the Type and Name of Your Campaign

This step is fairly straightforward. You will need to name your campaign and select a type.

If you are unsure what to choose, just select the “Search Network Only” option. You can always change it later if you find this is not the right choice for you.

3. Put Your Name on Google’s Map

Next, you’ll need to pick your location.

This is especially important if your company primarily depends on local business for revenue. Brick and mortar businesses, for example, want to be sure that they show up in local searches.

When you name your location, Google knows where your target customers are coming from. And, they place your name at the top of results for that specific location.

4. Set Your Budget

With Google’s advertising campaigns, you get to determine your budget. This gives every business the option to utilize Google’s marketing magic, no matter how big or small.

The formula is simple. You choose your daily budget, set your bids, then choose your keywords. Your daily budget is the maximum amount that Google can charge you each day.

Most days you can expect to reach your budget’s daily limit. So, you should choose a daily budget that you can afford and reasonably sustain.

Keywords are priced per click. It’s up to you choose a bid strategy for keywords.

At first, you may want to change the default bid strategy to the manual setting. This allows you to have more control over pricing your bids. If you are new, it could be a beneficial way to make sure you don’t overdo it during your first week or two and break the bank.

You can always revisit your strategies at a later date when you become more comfortable with the platform.

5. Choose Your (Key)Words Carefully

You won’t need to do a lot of research to determine the most relevant, top-grossing keywords. Google’s keyword planner does the work for you.

Of course, the most relevant keywords that you might expect would to yield the greatest results from online searches are often those that are most expensive per click. Remember, this is how Google makes a major portion of their profits, after all.

However, you’ll find that there is usually a less expensive alternative that will still earn you plenty of traffic.

Obviously, you’ll want to try to choose relevant keywords that offer the greatest gain at the lowest price per click to maximize your budget.

6. Sit Back and Watch Your Audience Grow

Now, for the fun part.

You get to see Google Ads at work. You are just about guaranteed to have more visitors to your site. But, if you aren’t seeing the results you want, simply go back and tweak your campaign’s keywords or daily budget until you come up with the right formula.

If you are short on time or can’t seem to create a profitable campaign on your on, the experts at PPC news can help you calculate the perfect winning strategy right away.

Google AdSense and AdWords - Like Yin and Yang

Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.

AdSense - The Yin:

Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."

Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.

Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).

AdWords - The Yang:

The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.

You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.

The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.

The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.

What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.

A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.

Google Adwords Tutorial 2019 with Step by Step Walkthrough